Why Live Stream to Multi-Platforms? Introduction of Video Marketing on Facebook and YouTube

entsha

Kutheni usasaza ngqo kwiiplatifti ezininzi?Ukwaziswa kweNtengiso yeVidiyo kuFacebook nakwiYouTube

iividiyo ezikwi-intanethi ibe yinxalenye ebalulekileyo yobomi bemihla ngemihla yabantu abaninzi.I-78% yabantu babukela iividiyo kwi-intanethi veki nganye, kwaye inani labantu ababukela iividiyo ze-intanethi yonke imihla liphezulu njenge-55%.Ngenxa yoko, iividiyo zibe yimixholo yokuthengisa ebalulekileyo.Ngokutsho kophononongo, i-54% yabathengi bakhetha ukukhangela iividiyo ukuze bazi iimpawu ezintsha okanye iimveliso;ukuba igama elithi "ividiyo" lifakwe kwisihloko se-imeyile, izinga lokuvula linyuke kakhulu nge-19%.Iinyani zibonakalise ukuba iividiyo zinokutsala ingqalelo yababukeli abaninzi kwaye zibize abantu ukuba bathathe inyathelo.Thatha i-ALS Ice Bucket Challenge njengomzekelo.Umceli mngeni ubangele iithegi ze-2.4 yezigidi zeevidiyo ezicela umngeni kwi-Facebook ngentengiso yentsholongwane, kwaye iphulo likhulise ngempumelelo ngaphezu kwe-40 yezigidi zeedola zase-US kwizigulane ze-ALS.

Uninzi lwabasebenzi bezentengiso bayawazi amandla okuthengisa anamandla evidiyo.Sekunjalo, kukho ingxaki engqondweni yabo: leliphi iqonga ekufuneka balayishe umxholo ukuze bafezekise esona siphumo sokunyusa?Kweli nqaku, siya kuthelekisa iimpawu ze-Facebook kunye ne-YouTube, ezona ziqonga zeendaba zoluntu ezidumileyo namhlanje.Kwaye siyathemba ukuba eli nqaku liya kuba luncedo kuwe.

Iimpawu zeFacebook

Abasebenzisi be-Facebook bafikelele kwi-2.5 yezigidigidi ngo-2019. Oko kuthetha ukuba malunga nomntu omnye wabathathu emhlabeni unayo i-akhawunti ye-Facebook.Ngoku i-Facebook yeyona mithombo yeendaba idumileyo kwihlabathi.Ngomsebenzi "wokwabelana" kuFacebook, ukusasaza bukhoma ividiyo inokusasazwa ngokukhawuleza kuFacebook ukufikelela abaphulaphuli abaninzi.Ngaphezu koko, kukho imixholo emininzi eyahlukeneyo yoluntu kuFacebook.Kubasebenzisi bakaFacebook, ukujoyina uluntu yeyona ndlela ibalaseleyo yokufumana ulwazi oluxabisekileyo nolonwabisayo kubahlobo babo.Kubaphathi bezentengiso, ukulawula uluntu kuthetha ukuqokelela abantu abaninzi abanomdla ofanayo.Uluntu lunokuba liqonga lokuthengisa uphawu.

Nangona kunjalo, i-Facebook ayifezekanga.Ubuthathaka be-Facebook kukuba akukho ndlela yokwenza i-indexing, eyenza ukufikeleleka komxholo we-Facebook kunqunyelwe kwiqonga.Kuphantse ukuba akunakwenzeka ukukhangela izithuba kuFacebook ngeGoogle, Yahoo, okanye iinjini zokukhangela zeBing.Ngoko ke, iqonga le-Facebook alixhasi ukuphuculwa kweenjini zokukhangela (SEO).Ngaphandle koko, i-Facebook ibonisa izithuba ezihlaziyiweyo zamva nje kubasebenzisi, kwaye ukufikeleleka kwezithuba ezindala kuphantsi kakhulu.

Ke, umxholo kuFacebook awunakonyusa ukuthembeka kwawo ngokujonga itrafikhi.Ngokubanzi, iposi yakho kuFacebook iphelele kubahlobo bakho kuphela.Ukuba ufuna ukuba nabantu abaninzi ukuba babandakanyeke kwiposti yakho, kuya kufuneka wandise inethiwekhi enkulu yoluntu ukubandakanya abaphulaphuli abaninzi.

Iimpawu zeYouTube

UYouTube liqonga lokuqala lobuchwephesha emhlabeni lokubukela iividiyo ezikwi-intanethi.Abasebenzisi banokulayisha, babukele, babelane ngeevidiyo kwaye bashiye izimvo kuYouTube.Njengoko abaqulunqi bomxholo beqhubeka bekhula, ngakumbi nangakumbi imixholo eyahlukahlukeneyo itsala ababukeli ukuba babambelele kuYouTube.Ngoku, bangaphezulu kwebhiliyoni abantu abasebenzisa iYouTube kwihlabathi liphela.Isixa esikhulu somxholo wevidiyo sigcinwe kuYouTube - iiyure ezingama-400 zomxholo wevidiyo zifakwe kuYouTube rhoqo ngeyure;abantu bachitha iiyure eziyibhiliyoni bebukele iYouTube ngosuku.

IYouTube ngoku iyinjini yesibini enkulu yokukhangela, emva nje kwenkampani engumzali, uGoogle.Abasebenzisi banokufikelela kwiividiyo ngegama eliphambili lokukhangela kwiYouTube.Inkqubo ivumela umxholo okumgangatho ophezulu kwiYouTube ukuba uqokelele ukuthembeka kwitrafikhi yokujonga.Abasebenzisi basenokufumana lula umxholo oxabisekileyo ngegama elingundoqo lokukhangela nokuba ngaba isithuba sexesha elidlulileyo.I-YouTube inenzuzo ye-SEO leyo i-Facebook ayinayo.

Impumelelo yeYouTube inabantu abaninzi ngakumbi nangakumbi ababukele iividiyo kuYouTube kunokuba babukele kumabonwakude.Umkhwa unyanzelisa izikhululo zeTV zemveli ukuba zilayishe umxholo kwaye zisasaze iividiyo kwiYouTube ukufumana itrafikhi ethe kratya, enxulumene kakhulu nengeniso yazo yentengiso.Ulutsha lweYouTube lutshintsha iimeko zeshishini leendaba, kwaye likhokelela kuhlobo olutsha lweenkokeli zezimvo eziphambili ezifana ne "YouTubers" kunye "nabadumileyo be-Intanethi."

I-1 + 1 ingaba nkulu kuneeDatha ezimbini zeDatha yeePlatifomu eziPhila ngokuPhila kweSolution

Ividiyo yokusasaza ebukhoma ibe yenye yezinto ezibalulekileyo zentengiso namhlanje.Ngaphambi kokuqalisa umkhankaso wokuthengisa ividiyo, abaphathi bezentengiso kufuneka bachonge abaphulaphuli abajoliswe kubo (TA) kunye nezalathisi eziphambili zokusebenza (KPIs) kuba iiplatifomu ezahlukeneyo zineempawu ezahlukeneyo.Ngokomzekelo, i-Facebook inokufikelela kubaphulaphuli abaninzi kwaye inezinga eliphezulu lokubandakanyeka kunye nabaphulaphuli.Nangona kunjalo, abantu bachitha ngaphantsi kwemizuzwana ye-30 bebukele ividiyo kwi-Facebook, ngelixa ixesha lokujonga i-avareji kwividiyo nganye lingaphezu kwemizuzu elishumi kwi-YouTube.Le nyaniso ingqina ukuba iYouTube liqonga elinamandla lokubukela iividiyo.

Njengomvelisi weendaba okrelekrele, kubalulekile ukusebenzisa kakuhle iingenelo zeqonga ngalinye.Ukongeza, kuyanceda ukusasaza umxholo wevidiyo yakho kumaqonga amaninzi kangangoko kunokwenzeka.Kubalulekile ukwenza ividiyo yakho ephilayo ibandakanye abaphulaphuli abaninzi kwaye ubenze bakulungele ukuchitha ixesha elininzi kwividiyo yakho.

Ngoncedo lwamanethiwekhi eendaba ezentlalo, kulula kubaphathi bezentengiso ukuhambisa umxholo wokuthengisa kumaqela ahlukeneyo e-TA.Ngaphezu koko, amaphulo okuthengisa amashishini amaninzi kunye neqonga elinqamlezayo libe yindlela entsha yokuthengisa kule mihla.Ngokomzekelo, amaqela amaninzi okuvelisa aphila ngokusasaza iividiyo kuzo zombini i-Facebook kunye ne-YouTube ngaxeshanye ukuze umxholo wabo ufikelele kwiindawo ezahlukeneyo ngaxeshanye.Kuya kuba luncedo ukuba abantu abaninzi banokubukela ividiyo.

I-Datavideo iyayiqonda intsingiselo yalo msebenzi wemidiya.Ke, siye sazisa uninzi lweekhowudi zokusasaza bukhoma ezixhasa umsebenzi "weqonga ezimbini" ukusasazwa bukhoma.Iimodeli ezixhasa umsebenzi wokusasaza kabini zibandakanyaI-NVS-34 H.264 I-Encoder yoMjezo kabini, into entshaKMU-200, kunye nentshaI-HS -1600T MARK II I-HDBaseT iSitudiyo soKusasaza esiphathwayo seVidiyoinguqulelo .Kwixesha elizayo, kuya kubakho izixhobo zokusasaza kabini ezifumanekayo kwiDathavidiyo.

Ngaphandle kwe-Facebook kunye ne-YouTube, amaqonga amaninzi axhasa ukusasazwa okubukhoma, njenge-Wowza.Ukuba umsebenzisi ufuna ukusasaza iminyhadala kumaqonga amaninzi, idvCloud, Inkonzo yefu yokusakaza ephilayo esuka kwiDathavideo, iyindawo efanelekileyo yokufumana isisombululo sokusasaza.I-dvCloud ivumela abasebenzisi ukuba baphile iividiyo zokusasaza kwiinethiwekhi ezininzi zokusasaza umxholo (CDNs) ngaphandle kokulinganiselwa kwexesha.I-dvCloud Professional ibandakanya iiyure ezingenamkhawulo zokusasaza, ukuya kuthi ga kwimithombo emihlanu ephilayo ngaxeshanye, ukusasaza ukuya kumaqonga angama-25 ngaxeshanye, kunye ne-50GB yokugcina ukurekhoda kwilifu.Ngolwazi oluthe kratya kwi-dvCloud, ndwendwelawww.dvcloud.tv.


Ixesha lokuposa: Apr-14-2022